In a 2009 study of 1,049 end buyers, participants continually ranked promotional products as their top advertising choice - over TV, newspapers and the internet, among others - when comparing different media attributes.
Effectiveness of Promotional Products as an Advertising Medium: part 1 of an August 2009 study. Americans have spoken: they love promotional products. For more than 200 years, these vehicles of promotion have integrated their way into daily life, serving not only as useful tools, but as powerful, long-lasting advertising.
Promotional Products & Other Media: how the media compare on Reach, Recall & Reaction. Promotional Products hold their own against major advertising media in an across-the-board comparison study.
2006 Study: Promotional Products - the Key Ingredient to Integrated Marketing: How Promotional Products, Print and Television Advertising Impact Consumer Perception.
Many companies are tempted to reduce or eliminate investments into pre-show mailings with promotional products in tradeshow settings. Is this a wise choice? The results of a 2004 study by Georgia Southern University indicates the answer is NO.
Just how effective are promotional products as giveaways at trade shows? A 2003 study by Georgia Southern University explores how promotional products impact recipient’s perceptions of the company, usefulness of the product and much more…
The packaging of promotional products can evoke curiosity as well as increase direct mail response rates. A 1993 study by Baylor University found that the use of dimensional mailers can significantly improve response rates over direct mail alone.
Irving, Texas, (March 21, 2009) Laurel Grey from ID, Inc. of Onalaska, WI attended the Promotional Products Association International (PPAI) Promotional Consultant Academy and Learning Lab, a three-day, hands-on conference for distributors and suppliers who want to go above and beyond the traditional boundaries of the promotional products business. The Academy took place March 21 - 23, 2009 in Schaumburg, IL at the Renaissance Schaumburg Hotel & Convention Center.
The PPAI Promotional Consultant Academy and Learning Lab offers industry professionals the opportunity to further hone their skills in designing and selling integrated programs to clients. It is also an ideal opportunity for distributors to elevate their professional consulting skills to mirror those of a high-end marketing or advertising consulting agency. This intensive program blends elements of gift, incentive and motivation programs with the strategic use of promotional products for providing one-stop solutions to a wide spectrum of client needs.
Promotional products are an essential element in the marketing mix. Adding your message to a tangible product turns an ordinary message into a marketing experience your audience can see, touch, hear, smell and even taste. Promotional products are the only way to make a sensible—and memorable—impression. For more information about Promotional Products Association International (PPAI) or to learn more about the proven power of promotional products (including research and case studies), visit the PPAI website at www.ppai.org or contact PPAI at 972-258-3041 or PR@ppai.org.
PPAI—the promotional products industry’s only international not-for-profit trade association—offers education, tradeshows, business products and services, mentoring, technology and legislative support to its more than 7,500 global members. Promotional products are more than a $19.4 billion industry and include wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company’s name, logo or message. PPAI created and maintains the UPIC (Universal Promotional Identification Code), the industry’s only free identification system and universal company database.
