Objective: Increase commercial business sales. One particular branch of a bank wanted to communicate that they have a personal connection with their community; one of the co-founders of the bank was once mayor of their town.
Results: Campaign still in process, but so far this piece has generated over a quarter of a million dollars in new commercial business.
Objective: A "door opener" for challenging prospects, also to communicate the four business lines that had recently been integrated into a total solution. Tone: fun yet classy.
Results: This door opener campaign is still in progress, but has at least a 50% response rate from previously impossible to reach prospects.
Objective: To raise awareness of a special “one time only” 75th Diamond Anniversary Issue and to build ad sales with a unique promotion.
Results: The issue ultimately carried 61 advertisements for a total of $850,000. The final sales paid for the promotion more than 50 times over its original cost.
Targeted Dimensional Media doesn't always have to include a traditional promotional items. The secret to a successful campaign? Think outside the box; focus on the MESSAGE, not the product.
Objective: A targeted piece was developed to target 300 qualified media buyers and art directors in an effort to secure appointments, shooting for a 20% response rate, or 60 new client meetings.
Results: the mailer generated an amazing 28% response rate, 84 appointments and generated over $85,000.00 in new business.
To see how they did it, click on the link for the full story.
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